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For at least one brief moment within the Ford Motor Company, the 1965 Ford Mustang was called the Torino. Here’s the evidence in this rare and fascinating preliminary marketing clip.
We don’t know how seriously Ford Motor Company considered the name Torino for the Mustang before it was introduced at the New York World’s Fair on April 17, 1964. It could be just a place holder in this rare marketing clip, which comes to us courtesy of Ford Heritage at the National Motor Museum in Great Britain. We don’t know this either, but it looks like the marketing staff was having some fun experimenting with theme music, narration, and other elements of the upcoming introduction. The core of the Mustang marketing campaign is here, but in prototype form.
Ford pondered numerous names before settling on Mustang, including Allegro, Avventura, and T-Bird II, reportedly a favorite of Henry Ford II. One leading contender through much of the program was Cougar, and if you look closely in the video at around the two-minute mark, you can see a stylized cat mascot in the center grille emblem—as shown in the styling studio photo above—instead of the familiar chrome pony. Here’s a fascinating peek at the Mustang before it was the Mustang.
